At Word Funnel we weaponize the written word. We help organisations communicate clearly, build trust and convert readers into stakeholders through precise, purpose-driven content — from web pages and reports to documentary scripts and social campaigns.
Every brief begins with clarity: accurate research, clear structure, and an audience-first voice that converts.
Word Funnel is a specialist content studio founded by journalist and content strategist George Rajasekaran. Since 2007 we’ve helped more than 100 organizations — corporates, MSMEs, NGOs and educational institutions — clear communication bottlenecks with research-led writing, SEO-aware copy and narrative filmmaking.
We combine editorial rigor and practical publishing support — from drafts to publishing-ready formats and distribution guidance.
Founded by a journalist with 20+ years' experience, Word Funnel began as a solopreneur venture near Chennai in 2007. Our founder has worked with organisations such as UNICEF, Freedom Fund, HelpAge India and national media outlets. Today a handpicked team of editors, writers and creatives delivers customised content for clients across India and internationally.
Full-spectrum content services crafted to your goals — clarity, credibility and conversion.
SEO-friendly page copy and landing pages that clarify value propositions and guide visitors to action. We audit content gaps, craft headlines and microcopy, and deliver pages optimised for readability and conversions.
Platform-tailored captions, content calendars and reusable assets designed to increase engagement. We match tone and frequency to your audience and include brief performance suggestions.
Research-backed blog posts and email sequences that attract organic traffic, nurture leads and articulate thought leadership. We deliver headlines, meta descriptions and distribution-ready drafts.
High-impact short-form ad copy and search ad creatives that speak to intent and boost click-through rates. We test messaging variants and align copy with landing page goals.
Crisp, benefit-led brochure copy and one-pagers for events, proposals and stakeholders. We write with hierarchy for design and supply print-ready text.
Structured long-form content with research, citations and clear executive summaries. Ideal for donors, boards and institutional audiences — we manage outlines, drafts and final formatting.
Media-ready press releases and announcement copy written to secure coverage. We craft strong lead paragraphs, clear quotes and distribution notes tailored to journalists.
Scriptwriting that balances narrative arc and practical production needs — shot lists, voiceover copy and pacing notes for promotional films, documentaries and YouTube content.
Career narratives and profile copy that highlight achievements and translate experience into measurable impact. ATS-friendly resumes and attention-grabbing LinkedIn summaries.
Practical, hands-on training to improve clarity and structure for teams and individuals. Workshops cover storytelling, editing and applied writing for business communications.
A sample of structured storytelling, reports and web copy we've delivered.
Research-driven narrative and donor-facing executive summary that increased grant interest.
Clear proposition and pillar pages to support lead generation campaigns.
Engaging arcs and production-friendly storyboards for short documentaries.
What clients say about working with Word Funnel.
“We are very impressed with the services of Word Funnel for preparation of reports, and engaging documentary scripts — everything was handled with creativity and precision. Your work has helped us communicate our vision more effectively and reach a target community.”
“Word Funnel’s blog posts and website content have been a real asset for our premium florist client in Bangalore. They don’t just meet our keyword briefs—they weave SEO strategy with genuinely informative, reader-friendly writing that resonates with the target audience who become potential leads.”
“"As a senior space marketing professional at a prominent English daily, I am personally aware of George Rajasekaran's exceptional journalistic writing acumen and marketing communication skills, which have consistently impressed me.
George Rajasekaran — Journalist-turned-content strategist with over 20 years of experience. George leads research, structure and editorial delivery at Word Funnel, combining journalistic rigor with strategic storytelling.
George focuses on clarity-first narratives for organisational communications, long-form reports and visual storytelling.
Send a brief and we’ll propose next steps. Typical response time: 24–48 hours.
